shortly after one person in the group brings out their iphone, the rest follow suit, ultimately ending all conversation and eye contact.
> "Hey, what do you want to order for drinks?" "Not sure, let's see what Imbibe Magazine has for their best beer this month." First iphone comes out of the pocket--enter safari search. Next iphone comes out--enter Facebook post. Third iphone makes an entrance -- the iphone effect has arrived.
