Literally, "the new [douche]." > PERSON 1: Check out that ass-hat in the "stunna shades" arguing with the hotel manager because they won't give him a free upgrade to a penthouse on a sold-out night. > PERSON 2: He won't even take off his shades to argue with the guy! > PERSON 1: It's probably to protect his eyes from all the cubic zirconium he's wearing to look like "ice." > PERSON 2: Welcome to the nouveau douche.